1. Information We Collect

A) Information Submitted by You

When you fill out any form on our website or through Google Ads Lead Forms, we may collect:
• Parent/Guardian Name
• Student Name
• Child’s Grade / Class Preference
• Email Address
• Phone Number
• City / Location
• Preferred Mode of Communication
• Any additional details voluntarily shared in enquiry forms

 

B) Automatically Collected Data

When you visit our website, we may automatically collect:
• IP Address
• Browser Type
• Device Information
• Pages Visited
• Time Spent on the Website
• Click Behaviour
• Referring URL

This data is collected through cookies, Google Analytics, and similar tracking tools.

 

C) Information from Third-Party Platforms

If you contact us or submit a form through:
• Google Ads Lead Forms
• Meta (Facebook/Instagram) Lead Forms
• WhatsApp Business
• Facebook Page or Instagram Page

We may collect the information you share through those platforms.

 

2. How We Use Your Information

We use your information to:
• Contact you regarding admission enquiries
• Provide details about school programs, curriculum, fees & campus visits
• Schedule campus visits or counselling sessions
• Respond to your questions
• Improve our website and user experience
• Run marketing and retargeting campaigns
• Enhance our admission process
• Comply with legal requirements

We never sell your personal information to third parties.

 

3. How We Communicate With You

Based on the information you submit, we may contact you via:
• Phone Call
• WhatsApp
• SMS
• Email

Communication is strictly for:
• Admission assistance
• Campus visit coordination
• Sharing school information & documentation
• Follow up on your enquiry

You may opt out of communication at any time.

 

4. Cookies & Tracking Technologies

Our website uses cookies and tracking pixels to:
• Understand website traffic
• Provide a smoother user experience
• Generate analytics reports
• Improve marketing and remarketing campaigns

Tools used:
• Google Analytics
• Google Tag (gtag.js)
• Google Ads Conversion Tracking
• Meta Pixel (if applicable)

You can disable cookies through your browser settings.

 

5. Google Ads & Lead Form Compliance

When you submit information through a Google Ads Lead Form, Google temporarily stores your details before sending them to us.

We use this information only for admission-related communication, including:
• Admission guidance
• Providing school details
• Scheduling campus visits
• Addressing your queries

Your data is not used for unrelated marketing.

 

6. Data Storage & Security

We implement appropriate technical and organisational security measures to protect your personal information.
• Your data is stored securely.
• Access is restricted to authorised school personnel.
• We do not store credit/debit card or sensitive financial details.

 

7. Sharing of Information

We may share your data only with:
• Internal school admission teams
• IT/Website maintenance partners (for form delivery & data transfer)
• Trusted third-party tools (Google, WhatsApp Business API, email services)

We never sell or misuse your information.

 

8. Your Rights

You have the right to:
• Request access to the information we hold
• Request corrections
• Request deletion of your data
• Withdraw consent for communication
• Opt out of marketing

To exercise these rights, please contact us at:
admissions@theaarkinternational.com

 

9. Third-Party Links

Our website may contain links to external websites.
We are not responsible for the privacy practices or content of these third-party sites.

 

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.
The most recent version will always be available on this page.

 

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